By Deana A. Rohlinger

Weaving jointly analyses of archival fabric, information assurance, and interviews carried out with newshounds from mainstream and partisan shops in addition to with activists around the political spectrum, Deana A. Rohlinger reimagines how activists use quite a few mediums, occasionally at the same time, to agitate for - and opposed to - felony abortion. Rohlinger's in-depth pix of 4 teams - the nationwide correct to lifestyles Committee, deliberate Parenthood, the nationwide association for ladies, and anxious girls for the USA - illuminates while teams use media and why they may decide to keep away from media awareness altogether. Rohlinger expertly unearths why a few activist teams are extra determined than others to draw media awareness and sheds gentle on what this suggests for coverage making and criminal abortion within the twenty-first century.

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Actors are guided by an institutional logic, or “a set of material practices and symbolic constructions” (Friedland and Alford 1991, 248), which provides the organizing principles of the field. New institutionalists often highlight the processes through which actors in a field come to resemble one another, or isomorphism (Scott 2001; Zucker 1987). There are three forms of institutional isomorphism: coercive isomorphism, which results from organizations exerting pressure on more dependent organizations; mimetic isomorphism, which is the result of organizations employing similar responses to ambiguity; and normative isomorphism, which is the result of occupational professionalization (DiMaggio and Powell 1983).

Allied organizations, particularly ones that disagree on strategy and goals, may cooperate informally by sharing information on issues, campaigns, and tactics. These informal arrangements can have several benefits. Moderate groups benefit politically from the presence of radical allies. Radical organizations offer politicians and the public a comprehensive vision of a problem and more drastic solutions than their moderate counterparts. As a result, the incremental changes suggested by moderate groups appear reasonable and politicians are more inclined to invite them into the political process (Haines 1988).

Decisions regarding how to respond to media dilemmas are shaped by three overlapping dynamics: organizational, movement, and institutional. I begin the chapter by outlining how organizational dynamics shape the media opportunities available to a group and how it responds to media dilemmas. Then, I show how institutional and movement dynamics – specifically elites, movement allies, and opponents – affect an organization’s response to media dilemmas and influence the tradeoffs that a group makes. I conclude the chapter with a summary of how these dynamics constrain the strategic choices of organizations.

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