By Brendan Dowling
All writer proceeds could be donated to the MyGoodPoints.org charity.
the canopy picture of a racing yacht in complete sail, shooting the ability of the wind and crashing via waves, because it speeds up in the course of the ocean, is the easiest illustration of what it really is prefer to speed up corporation progress. to head this quickly, you must have a superb staff who comprehend what they're doing and who paintings in ideal concord, below the management of an excellent captain, who makes the best judgements on what path to head and the sails to take advantage of for the wind stipulations, currents, waves and the entire different parts which are thrown at you through the unpredictable setting. if you happen to get every little thing correct, the thrill and adrenalin rush that comes from the acceleration, as you trip and crash via waves lower than your personal strength, is invigorating - similar to accelerating the expansion of your organization. all through ACCELERATING corporation GROWTH, Brendan Dowling stocks useful suggestion and tales, in line with his personal adventure, as a way to assist you to speed up the expansion of your corporation.
Section 1 covers the pre-requisites for accelerating corporation progress: motivation, management, imaginative and prescient and method.
Section 2 covers the foremost parts that force corporation development, providing you with recommendation and information from my very own adventure: your elevator pitch; worth proposition; industry; the customer's challenge and your answer; advertising; revenues; enterprise version; rivals; team/people; funds; and operations. on the finish of every of those chapters, Brendan indicates easy methods to entire a slide to your sped up progress Plan that covers the entire issues serious to having a record that kinds the blueprint to your company's progress.
Finally Section 3 appears at different subject matters which are vital individuals to speeded up corporation development: easy methods to use your board of administrators; operating with enterprise capital investment; promoting your organization; and enterprise ethics.
Appendix 1 encompasses a slide deck template for you to use to shape the root of your individual speeded up progress Plan, whereas Appendix 2 indicates a pattern slide deck for a fictitious corporation, Nautique2 - in accordance with Brendan's first enterprise, Nautique, as though he have been beginning it back from scratch today.
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Extra info for Accelerating Company Growth: A Practical Guide for CEOs
On hand to answer queries. Making your slide deck as short and punchy as possible will take time. For example, it took me the best part of three years to define my latest product offering as: Customer Relationship Engagement (CRE), which allows an enterprise to engage its customers in two-way communications that are targeted, personalized and permission-based. I went through a lot of mumbo-jumbo before I got to this wording, but I kept working at it, trying versions that did not quite convey the right message.
I did this in iO. We won a tiny customer as a reference customer. We practically gave the customer the service for free and put lots of resources into creating a success for them, but we never had an expectation of making money from them. We always intended using them as a reference customer to help us to win the next customer, a slightly larger customer, who made us money. We then appointed BT as a sales channel to scale this up once we had proven the model with the early customers and we went on to win larger customers.
Yes, there are plenty of risks associated with accelerating the growth of your business but, in my opinion, these risks can be managed, just like all the other risks that you have managed to date. The key is to be smart about how you accelerate the growth. Don’t bet the farm on it, as they say. Often the perceived risks of growing are based on the current realities; by thinking through the risks as they appear today, you should be able to mitigate them and still grow your business if you are prepared to change the business model or share the profits, etc.